{"id":1919,"date":"2025-12-11T08:45:34","date_gmt":"2025-12-11T07:45:34","guid":{"rendered":"https:\/\/btco.ch\/?page_id=1919"},"modified":"2026-03-24T13:05:30","modified_gmt":"2026-03-24T12:05:30","slug":"about-us","status":"publish","type":"page","link":"https:\/\/btco.ch\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"[vc_row el_class=”section”][vc_column][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner width=”1\/2″][vc_column_text]We support our customers in implementing and ensuring the internal training needs of their managers and employees. We design workshops and seminars that are tailored to your needs. Would you like to get to know us and our way of working first and make sure that we suit your company? We recommend that you conduct a pilot workshop. This will give you more confidence and we will be able to optimise the trainings even better to your expectations and wishes.\r\n\r\nFor more than 20 years we have been supporting well-known companies in Germany and abroad in the conception and implementation of workshops & trainings in our core competencies “leadership”, “communication and customer orientation” and “personality development”. In more than 20 years and more than 200 workshops, seminars, and individual coaching sessions per year, we have gained a lot of experience – also in various industries. This flows into every workshop. All our course participants appreciate the concrete examples for their own reflection. And for us, they serve as visualisation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_images_carousel images=”1899,1996,1992″ img_size=”large” onclick=”link_no” speed=”4000″ autoplay=”yes” hide_prev_next_buttons=”yes” wrap=”yes” css=”” el_class=”rounded”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” gap=”30″ el_class=”mt50″][vc_column_inner el_class=”vc_col-md-push-6″ width=”1\/2″][vc_column_text css=””]Our seminars are tailored to your needs and expectations and are hands-on. The trainings are conducted by trainers from the field for the field. All your contact persons have gained many years of management experience in various industries before becoming self-employed, so that we can appoint the right trainer for your industry.\r\n\r\nA large team of trainers enables us to cover practically any desired date. We conduct our trainings in 5 languages. This enables us to accompany even large projects over a longer period of time in all language regions of Switzerland or internationally.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”vc_col-md-pull-6″ width=”1\/2″][vc_images_carousel images=”579,580,583″ img_size=”large” onclick=”link_no” speed=”4000″ autoplay=”yes” hide_prev_next_buttons=”yes” wrap=”yes” el_class=”rounded”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” el_class=”section light” css=”.vc_custom_1594810306962{background: #f3f3f3 url(https:\/\/btco.ch\/wp-content\/uploads\/2020\/07\/out-story-2.jpg?id=123) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner]

<\/p>

Our Story<\/p><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=”20″ el_class=”justify-text”][vc_column_inner width=”1\/2″][vc_column_text css=””]THE Business Training Company GmbH was founded in February 1999 by Jacqueline Steffen Oberholzer as a sole proprietorship under the name “steffen strategic marketing & management”. As a marketing & communication expert the primary focus was to support SMEs in marketing issues.\r\n\r\nIn 2000, a new phase of development began, culminating in 2004 in a clear specialisation in seminars, training courses and coaching. Under the name \u2018steffen coaching \u2013 the business training company\u2019, she formed a dedicated team of trainers and expanded the range of services to include multilingual, practical content. Since 2018, the company has been called THE Business Training Company \u2013 a sign of stability and success.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]Jacqueline Steffen passed away unexpectedly at the end of 2024. Her legacy lives on in the many people who were inspired by her work. She was an entrepreneur with vision and enthusiasm. Her workshops were deeply rooted in practical experience and drew on a wealth of knowledge \u2013 as a communications professional, manager and trainer.\r\n\r\nOn 1 July 2025, Martin Vogel and his company develup GmbH took over the business of THE Business Training Company. As a trainer in the company, he knows the DNA of THE Business Training Company and brings not only professional expertise, but also a deep understanding of the values and philosophy that shaped Jacqueline. With this experience and a clear vision for further development, he is leading the company into the next era \u2013 with the aim of combining quality, humanity and practical orientation. Under his leadership, THE Business Training Company remains a reliable partner for its customers and team of trainers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”section”][vc_column]

The team<\/p>

Your partners & experts<\/p><\/div>[vc_row_inner content_placement=”middle” el_class=”justify-text”][vc_column_inner offset=”vc_col-md-4″][vc_single_image image=”1876″ img_size=”large” style=”vc_box_rounded” css=””][\/vc_column_inner][vc_column_inner offset=”vc_col-md-8″][vc_column_text css=””]\r\n

Martin Vogel<\/h3>\r\nTrainer and Head of Competence Network<\/strong>\r\n\r\nMartin manages the company and is your contact person for all questions relating to training and coaching. Depending on the topic and requirements, he evaluates the optimal trainer \u2013 and leads workshops, training courses and seminars himself.\r\n\r\nWith an Executive MBA in Strategic Marketing and a federal diploma in communications management, Martin Vogel brings in-depth expertise in communications, customer enthusiasm, marketing and sales to the table. His many years of C-level professional experience in a wide range of industries make him an accomplished expert in strategy development and corporate management. He knows how to analyse complex challenges, set clear strategic impulses and align organisations for sustainable success.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][vc_row_inner el_class=”team-wrapper”][vc_column_inner]
\n
\"Gustav<\/div>\n
\n

Gustav Dolf<\/h3>\n

Gustav is the star salesman and mental coach in our team. He conducts sales and mental trainings. He conducts his trainings in German.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"Monika<\/div>\n
\n

Monika Domeisen<\/h3>\n

Monika is the business etiquette specialist in our team. When dress code, etiquette rules and handling on the phone are required. She also enjoys working with learners and can absolutely inspire them. She conducts her trainings & workshops in German.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"\"<\/div>\n
\n

Patrick Favre<\/h3>\n

Patrick conducts leadership and communication trainings as well as personality trainings with boundless energy. He shines with a lot of experience and passion. He conducts his trainings in French and English.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"Enrico<\/div>\n
\n

Enrico Lombardi<\/h3>\n

Enrico’s passion are all topics around leadership, communication, marketing & sales. He conducts his training in German, French and Italian.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"Susan<\/div>\n
\n

Susan Reinert Rupp<\/h3>\n

Susan is an economist FH and mindfulness trainer MBSR. She is passionate about the art of staying calm and relaxed – even in turbulent times. She conducts her courses in German.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"Petra<\/div>\n
\n

Petra R\u00fcegg<\/h3>\n

Petra has a Masters in Services Marketing & Management and many years of experience in communication and positioning projects. She is our expert for the change of perspective, plan B-mindset, service culture, employee and customer satisfaction in the digital world. She conducts workshops in German and English.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"Mirko<\/div>\n
\n

Mirko Oberholzer<\/h3>\n

Mirko leads workshops, leadership and negotiation training sessions, and change management workshops with passion and using practical, real-life examples. <\/p>\n <\/div>\n <\/div><\/div>

\n
\"\"<\/div>\n
\n

Werner Waldis<\/h3>\n

Werner provides training and coaching in the areas of sales, communication, leadership and personal development. With his extensive training qualifications, he delivers the content in a practical and results-oriented manner.<\/p>\n <\/div>\n <\/div><\/div>

\n
\"Silvia<\/div>\n
\n

Silvia Wieland<\/h3>\n

Silvia is a businesswoman and retail specialist. She is a long-standing expert in all trainings related to personnel management and employee interviews and inspires with her lively manner. She conducts workshops in German.<\/p>\n <\/div>\n <\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”section”][vc_column]

references<\/p>

These companies trust us<\/p><\/div>\n

\n \"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\n <\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” disable_element=”yes” el_class=”section testimonial-slider mb100″ css=”.vc_custom_1765527029101{background-color: #f3f3f3 !important;}”][vc_column]\n
\n
\n
\n \"Stephanie\n <\/div>\n
\n

I have been attending the trainings with Jacqueline Steffen regularly for a few years now and I am thrilled because I receive many practical and easily applicable tips that make my everyday life easier. In the last training on the DiSC\u00ae personality typology, which our whole department completed, we received valuable information on our personal preferences and motivators in communication and how we can make teamwork even more successful. I can highly recommend this training.<\/p>

Stephanie Koller-Nebiker<\/h3>

Communication & events for Basel and Kaiseraugst at F. Hoffmann La-Roche AG<\/h4>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"Yvonne\n <\/div>\n
\n

Jacqueline Steffen and her trainers have been dedicated course leaders at the Kaufm\u00e4nnischer Verband for several years. The seminars are practical, varied and inspiring. A clear enrichment for all participants. I would especially like to mention the flexibility to organise and successfully conduct online seminars at very short notice.<\/p>

Yvonne Krieger Tr\u00f6sch<\/h3>

Head of Seminars for Kaufm\u00e4nnischer Verband Bern (Commercial Association Bern)<\/h4>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"Dr.\n <\/div>\n
\n

Since 2008, the team of THE Business Training Company (BTCO) has been successfully supporting us in the implementation of the module “Employee & leadership management\u201d within the framework of the training \u201chigher professional exam for scientific laboratory technicians”. The learning objectives are taught in a very practical, interesting, and entertaining way. Due to Corona, the teaching was carried out seamlessly and smoothly as distance learning from March 2020. We found Mirko Oberholzer very experienced, flexible, and professional.<\/p>

Dr. Pierre Suter<\/h3>

Course Director and Lecturer Higher Technical Examination for Scientific Laboratory Technician, Head of Quality Management at ABZ (Allgemeine Berufsschule Z\u00fcrich)<\/h4>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"Jenny\n <\/div>\n
\n

Jacqueline Steffen has been successfully conducting training and individual coaching for Z\u00fcriwerk for several years. These are always recommended internally. This spring, the planned face-to-face workshops on self-management and customer loyalty were conducted online. We appreciate Jacqueline’s flexibility and experience and will realise further trainings with her in this way.<\/p>

Jenny Hofmann<\/h3>

Head of Education of the Z\u00fcriwerk<\/h4>\n <\/div>\n <\/div>\n <\/div>[\/vc_column][\/vc_row][vc_row content_placement=”middle” disable_element=”yes” el_class=”section”][vc_column]

Presse<\/p>

Neues aus der Presse<\/p><\/div>[vc_row_inner content_placement=”middle” el_class=”justify-text”][vc_column_inner]\n

\n <\/a>\n
\n

aktiv.Nachrichten, August 2020<\/h4>\n

Wie sieht die Zukunft der Weiterbildung aus?<\/p>\n <\/div>\n <\/div>\n

\n <\/a>\n
\n

KV Basel, Juli 2019<\/h4>\n

Sich gelassen durchsetzen: Wie gelingt das?<\/p>\n <\/div>\n <\/div>\n

\n <\/a>\n
\n

Context, M\u00e4rz 2019<\/h4>\n

Die Kunst, Nein zu sagen<\/p>\n <\/div>\n <\/div>\n

\n <\/a>\n
\n

Kaufm\u00e4nnischer Verband Bern, Mai 2016<\/h4>\n

Wie kommuniziere ich mit meinem Chef?<\/p>\n <\/div>\n <\/div>\n

\n <\/a>\n
\n

20 Minuten, M\u00e4rz 2015<\/h4>\n

Wichtige Pfeiler in der Kommunikation<\/p>\n <\/div>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”section”][vc_column][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner width=”1\/2″][vc_column_text]We support our customers in implementing and ensuring the internal training needs of their managers and employees. We design workshops and seminars that are tailored to<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1919","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout us | BTCO.ch<\/title>\n<meta name=\"description\" content=\"Wir bieten seit \u00fcber 20 Jahren Firmentrainings, Workshops, \u00f6ffentliche Seminare und Kurse als Pr\u00e4senztraining und Online-Workshops, Coachings f\u00fcr Firmen und Einzel-Personen an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/btco.ch\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us | BTCO.ch\" 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